Conveying our culture and spirit to our stakeholders is an ongoing task, because we consider them an essential part of our activities.
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Never before has a year like 2020 given us the opportunity to prove our interest in the health and safety of our stakeholders, which we did with actions targeted to each specific group. Stakeholder dialogue has always been a part of our daily activities, from identifying locations for our real-estate developments to operating them.
To protect our employees we introduced a work-from-home scheme, to which they responded with a deep sense of commitment and responsibility.
For our tenants, aware that the mandatory closure of non-essential establishments during the COVID-19 pandemic had a significant impact on their revenues, we designed support programs that included discounts and deferrals, with the hope of minimizing vacancy levels.
Obviously, even though our shopping centers remained open, footfall was sharply lower (51.2%), because only certain essential businesses were allowed to operate—clothing, supermarkets, banks, telephone and internet—and these had to follow all the safety measures imposed by the authorities, like maintaining safe distances, offering sanitizing gel and taking the temperature of each visitor. But the businesses that habitually attract more visitors—restaurants and entertainment—were fully closed for a considerable amount of time.
We stayed in touch with our suppliers and communities primarily by e-mail, phone and videoconferencing. With the authorities, we complied with every one of the guidelines issued and kept them informed through weekly meetings with the Digital Agency for Public Innovation at the Ministry of Economic Development.
Each area of the company is responsible for bilateral communication with stakeholders, whose participation is necessary for various concrete actions—in the case of developers, for designing and building our properties—and to identify the needs and expectations of each of these.
In order to collect information on our stakeholders and stay abreast of their expectations, we continue to apply a questionnaire in all of our properties every two weeks. We also provided them transparent, responsible, timely and appropriate information through the following channels for communication and feedback:
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 Stakeholder group |
 Communication |
 Expectations |
 Frequency |
|---|---|---|---|
| Employees | Daily virtual meetings, company communiqués, institutional e-mail. | Knowing that the company is concerned about them, particularly in a year as complex as this one. | Daily |
| Tenants | Property management. Contract signing and renewal. |
Solidarity in this difficult year. Sustainable management of operations where they rent their locale. |
Daily (property management). Contract signing and renewal. Regular meetings on request. |
| Visitors | To ensure our visitors have an unforgettable experience in our properties, we actively seek their feedback in various ways. | Safety, satisfaction and a safe place to enjoy their visit. | Daily monitoring of social media, surveys every two weeks. |
| Suppliers | Supply contracts. Annual reports. |
Maintain ethical, mutually beneficial relations. | Signing and renewal of contracts. |
| Investors | In addition to quarterly and annual reports and the annual shareholders’ meetings, the investor relations team at Fibra Danhos meets with current and prospective investors on request, to answer any questions and to ask them for feedback. | Inform them of our business strategies, financing and use of proceeds; maintaining our sustainable business vision and model even in crisis conditions. | Quarterly and annual information. Constant contact by e-mail. |
| Communities and NGOs | Quarterly reports. Annual reports. Investor relations dept. |
Have spaces that contribute value to communities by creating jobs and properties that restore zones and inject life, safety and economic resources to communities. | Before the start of the project. During project development. On request. |
| Government and industry relations | Continuous interaction to stay abreast of policies that may affect our properties, business model and investment activities. Through Amefibra (The Mexican FIBRAS Association) we deal with all types of issues that are internal and external to the industry. |
Information on corporate governance and new policies. | Regular industry meetings. On request. |
We also have a global Stakeholder Engagement Policy that involves all employees of Fibra Danhos, supporting the connection with and value of each stakeholder for the company (https://api.fibradanhos.com.mx/static/politica_relacion_grupos_interes_en.pdf). This policy is complemented by the guidelines of our Code of Ethics (https://api.fibradanhos.com.mx/static/codigo_etico_en.pdf), as well as our Sustainability Policy (https://api.fibradanhos.com.mx/static/politica_sostenibilidad_en.pdf), which explains the importance of incorporating stakeholder expectations into our value creation.
Successful relations with our stakeholders are sustained by a series of principles and synergies between them; this means that we generate value for everyone, magnifying the positive impacts of the company’s activities, securing a financial return and contributing to socioeconomic development. These principles are the following:
